1. Overall Advertising Market Trends India’s total advertising market has grown steadily at a compound annual growth rate (CAGR) of around 6–7% over the past five financial years. It crossed the ₹1 lakh crore mark in fiscal 2025 CRISIL. For 2024, Magna Global reports ad spend reached ₹1.22 lakh crore, marking an 11.8% annual growth. […]
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OTT (Over-The-Top) advertising refers to delivering ads through streaming services and platforms that bypass traditional cable or satellite TV. These platforms stream content directly to users via the internet on devices such as smart TVs, mobile phones, laptops, and tablets. Think Netflix (ad-supported), Disney+ Hotstar, Amazon Prime Video (Freevee), Hulu, YouTube, MX Player, ZEE5, and
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Top Benefits of Media Advertisement 1. Massive Reach Media advertising allows businesses to reach millions of people across geographic, demographic, and cultural boundaries. Whether you’re promoting a product locally or launching a global campaign, media gives you the scale to do it. 2.Builds Brand Awareness Consistent exposure through media channels helps embed your brand in
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